Rookie

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Concerning Your Concerns

(I left this as a comment on our editor’s letter, regarding some disappointment that we are partnering with Urban Outfitters for the Road Trip.)

Hi guys,

I’m so glad you’re excited! And I am sorry that we can’t all be 2gethzzz at the same time. We formed the route based on the demographics survey we asked you to take a couple months ago through a link in our sidebar, so we could do this according to most highly-Rookie-reader-populated areas. One day we’ll do an international spaceship tour or something.

About the hesitation with UO: we totally understand, and had similar concerns before we decided to do this. We thought about and discussed it for a long time, and came to this: we are not associating Rookie with any parts of their brand which clearly are not part of our site’s mission or the road trip’s mission. We are partnering with UO, not their owner, Richard Hayne. It’s true that he gives money to organizations that don’t correspond with our beliefs and mission here at Rookie, but we’re not giving them money, you don’t have to come to a road trip event and give them money, and other moneys of theirs are going towards this trip, which I think will be a positive thing, and towards a feminist website that is pro-LGBTQ and pro-reproductive rights. I don’t think that by partnering with them for this, we are saying we agree with every decision they have ever made.

We’re a small team, a business not even a year old, and frankly, there is no way we would ever be able to do something like this without a sponsor or collaboration of some kind. And frankly, it’s hard to imagine a company that would be ethical in every way, share our exact beliefs, give us complete creative freedom (which UO has), and have enough money to support this project.

Hope this makes sense and thanks, as always, for being rad enough to ask these questions.

Love,

Tavi

  1. lazy-flower reblogged this from rookiemag and added:
    that doesn’t make sense. in my eyes their whole brand goes against rookie’s mission (or at least what i thought it was)...
  2. scallopdust reblogged this from rookiemag and added:
    OR, you could have decided it’s more important to not partner with SATAN and waited with the road trip? you know alot of...
  3. modellepop-inspirations reblogged this from rookiemag and added:
    (I left this as a comment on our editor’s letter, regarding some disappointment that we are partnering with Urban...
  4. emen reblogged this from tulletulle and added:
    But it’s okay for THEM to give YOU money. Right…
  5. msarbeee reblogged this from gormenghastly and added:
    .. how have I only just heard about how shit UO is? Gracie… I’ve been buying from them. Why haven’t you stopped me?
  6. queenbitchcleanbitch reblogged this from gormenghastly and added:
    i’m having very mixed feelings on this. on one hand I don’t think a website like this would make this sort of decision...
  7. velvetfellnes reblogged this from rookiemag
  8. gormenghastly reblogged this from tulletulle and added:
    Right, still no. Partnering with UO is partnering with Richard Hayne; the company isn’t some abstract concept producing...